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Deco Decoding

6/12/2017

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A Slideshow and Deco Walk with Tony Robins on Thursday from Landmark West

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By Caitlin Hawke

If you are like me, your jaw drops when you enter some of the Art Deco lobbies in our city.  And I love it when coops and landlords tend to the preservation of these details.  Of course, right here in Bloomingdale we have our iconic Master Apartments building (aka The Master and The Master Building).  It has the magnificent haut Deco Riverside lobby where an event will be held this Thursday featuring Tony Robins's book on this very topic (details in the flyer below). That building, at 310 Riverside Drive, is such a fine specimen from 1929 that just last year it was entered on the National Register of History Places. I've blogged about 310 Riverside Drive here.

Thanks to both the arrival of the IRT, the invention of the elevator and New Yorkers' thirst for modernism, Deco buildings sprung up around Bloomingdale.  The Cliff Dwelling (243 Riverside Drive) and its interior and exterior Deco details rivals The Master -- in a good way.

In the meantime, check out the event this Thursday.  There's a discount for neighbors who'll get the Landmark West members rate.  A bit pricey at $20, but if you love this era as I do, it's probably worth your time and do re mi.  I suspect the walking tour that Tony Robins will be giving after the slideshow on Thursday will be well worth the price of admission. And it's always a thrill to see the Riverside lobby of The Master.

Are you a Deco fanatic?  Live in a sublime example of this art form?  Send me a shot of your lobby or your building. I'll blog it: 
blog@w102-103blockassn.org.
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